Kaprow, Allan. “Just Doing.” TDR 41.3 (Autumn 1997): 101-106. JSTOR. Web. Accessed 21 March 2011.
We’ve moved on from the category of ‘non-art,’ since now all you need to do to cement a work as art is to claim it, and perhaps justify it a bit. Kaprow writes, “Such appropriations are the traditional strategies that turn life into art…the condition for experimentation: the art is the forgetting of art” (103)--as if “experimental art” is the new expression for non-art.
That idea, of forgetting the white plinth, nicely contrasts Fried’s emphasis of ‘presence’, which is interestingly enacted through non-art, variously referred to as objecthood and literalist art (15, end of section II). An object has presence because it sits before us as nothing other than itself (supposedly, anyway, according to Judd). Its bodily relationship with the viewer highlights the experience: it has a ‘presence’ which Fried supposes anthropomorphizes the object, and also makes it a theatrical event. Yet by anthropomorphizing something, aren’t we now considering it in metaphorical, not literal, terms? It’s a bit of a paradox: as soon as we start imagining the object as something other than what it is, we lose sight of it—it loses its presence for us.
Similarly, by suggesting the theatrical nature of such an object—that the viewer’s experience is the most important thing—Fried also explicitly states the superfluity of such an object (18, end of section V). In that case, it literally does not need to be present. But here there is a problem of ownership, which is highlighted when Fried, discussing Smith’s experience of the turnpike, writes, “the situation established by Smith’s presence is in each case felt by him to be his” (15, section V). Without the object, ownership of the experience is transferred to the ‘beholder’ (in this case, Smith) who defines its meaning. Fried argues that because Smith is thus the subject of the experience, the experience itself is like the object (16, end of V). He is wrong: an artwork—object or theatre performance—are authored. The author only ‘dies’ once the work is realized. Turning it around to say that the object is unnecessary since the experience of it belongs to the audience doesn’t work: that is another paradox of presence.
It brings us back to the idea of non-art, or of forgetting art in order to make it. Perhaps Fried’s contradictions come from the conflation of all kinds of experiences into one hollow category. Does experience refer to being or doing? Presence seems to imply the former—connoting a kind of calmness, or stillness, which may be why Fried wants to attach it to objects—but in actual fact it is the major condition for the latter—in this case presence becomes a kind of activity, presence of mind, “attention to the normally unnoticed” (Kaprow, 104). Somehow, that seems useful for thinking about both the audience and the artist. It seems to me like a work of art is one when both are present.